That at 22, justin bieber merch is the core of polemic debates about his style is a thing of a surprise. He’s not revealing giant swaths of skin, donning outrageous meat-covered coats, or perhaps flaunting particularly controversial slogans across his shirts. Instead, they have a penchant for tees that nearly scrape his knees, exaggerated layering, and skater boy clothes — not exactly tabloid fodder.
Yet having said that, he’s drawn considerable attention (and backlash) to get more recent looks, much like the Nirvana band T-shirt by L.A. brand Concern with God he wore towards the American Music Awards late a year ago. Critics were scathing: the reigning prince of pop dares to get linked to the storied grunge band?
Longtime stylist Karla Welch, who first signed on to work alongside Bieber on his Believe Tour in 2012, has an explanation for all of the hoopla: It’s a testament to the singer’s growing style influence. “He’s been pushing men’s fashion during the last five years,” she says. “When you look at the outset of the Believe Tour, he was getting heat to the drop-crotch pants and super long T-shirts. But now, if you get to any menswear store, you can see those styles reflected.” Very much like Bieber, Welch doesn’t “worry about negative feedback,” she says. “Haters gonna hate.”
Inspite of the Nirvana controversy, Welch went to Concern with God and worked with the designer Jerry Lorenzo on five actively seeks Bieber’s current Purpose Tour, which kicked off Wednesday night (March 9) in Seattle. “We now have been buying [Jerry’s] stuff for the last two years; it’s been a really fun process working [together],” Welch says of your custom-made denim and tees. Interspersed will be Raf Simons pieces (“Justin continues to be very into Raf lately”), Adidas shoes, and justin bieber jacket, like thigh-skimming T-shirts for layering. “I really could view the looks changing from concert to concert together with the way Justin chooses to style them,” Welch adds.
Though certain technical adjustments have been intended to the tour wardrobe, including zippers, gussets and reinforcements for quick changes (he has less than one minute to modify backstage), the design is not so distinct from just what the singer sports regularly on Instagram. “It’s more street grunge with a very vintage skater feel,” Welch describes. “I used to be residing in Vancouver in the grunge era — I employed to decline to Seattle to view Pearl Jam play — and I always loved how those stoner boys looked. That’s bieeber we started doing with all the Purpose videos now with the tour. It’s very undone.” The show’s backup dancers, who channel a similarly relaxed aesthetic, are outfitted in apparel by Calvin Klein, with whom justin bieber t shirt has an ongoing campaign handle.
Raised in Powell River, British Columbia, Canadian heritage continues to be an asset for Welch from the beginning. “We simply met and clicked,” the stylist says of Bieber, who matured in Stratford, Ontario. “Canadians inherently love Canadians; that’s for ages been a bond. Canadians are super nationalists,” she adds, chuckling. Though Welch is usually tending for the red-carpet wardrobes of universally adored actresses like Amy Poehler and Olivia Wilde, she says there were no hesitations about undertaking an even more controversial pop star being a client. “Should you pay attention to everything the press has to say, you’re losing at life,” she says, noting that now more than ever before both the use a “totally collaborative” relationship. “Justin enjoys the procedure.”